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The following table displays the number of monthly active Slack users. Our latest Slack Statistics data highlights revenue growth, users, traffic, and more. Out of 6.04 billion internet users worldwide, 17.22% are active TikTok users. While it’s still far behind other top AI providers in terms of web traffic, Claude’s web traffic was up 43% month-over-month in February, and up 297.7% year-over-year. At least some of this growth could be at the expense of ChatGPT, whose web traffic dropped 6.5% month-over-month during the same time period.
Expansion into India, Europe, and Latin America is expected to grow the active user base significantly over the next year. Daily active users (DAUs) indicate the number of unique visitors Twitter receives on a 24-hour basis. Twitter discloses the monetizable daily active usage (mDAU), which is defined as the number of logged accounts that were identified by Twitter and were able to show ads.
Engagement score helps you understand if your DAU represents high-quality, meaningful interactions or just superficial product touches. Declining User Engagement QualityExamine your User Engagement Score and Session Frequency alongside DAU. Users might still be logging in but performing fewer meaningful actions.
On Babbel, the 25 to 34 age bracket is the single largest user cohort at 24.88%, and the platform’s web traffic skews slightly female at 50.83%. The most recent estimates put Claude’s consumer userbase at roughly 30 million monthly active users, up from 18.9 million at the start of the year. That number is conservative – it doesn’t include enterprise API users or developers using Claude through partners like AWS, Google Cloud, and Databricks. Including those indirect channels, total reach is estimated to be in the hundreds of millions. The following table displays the Slack daily active users recorded over the years.
Think of it as a pulse check on how many users are actually showing up, not just how many downloads you’ve collected. In 2026, YouTube is the leading social network with 2.65 billion active users worldwide. In conducting our research, we used a mix of primary and secondary sources to understand what users, creators, and advertisers expect from social platforms.
That’s why Adapty cohort analysis can be set for both weeks and months for a more granular or a big-picture type of analysis. Platform-specific DAU tracks active users separately for web, mobile, and desktop versions when you have multiple product interfaces. Daily active users (DAU) is the number of unique users who complete a meaningful action in your app on a given day — not just a login. Around 48% of learners abandon courses before reaching intermediate levels, primarily due to lack of motivation and insufficient interaction.
Roblox’s gender distribution currently leans male, with a 52% share, while 39% of users are female (the remaining 9% are unknown). Engagement hours” refers to the total time spent on the Roblox platform, which consists of time spent in experiences, utilizing platform features like chat or avatar personalization. Roblox defines “monthly unique payers” as unique user accounts that’ve made at least one purchase on the platform in a given month.
In comparison, the time spent on networks by the average person in the US is 8 hours and 50 minutes. In 2026, there are 5.79 billion social media identities worldwide, and this is an increase of 5.3% year-on-year from 5.5 billion in 2024. Based on Pushoowsh’s study across iOS and Android apps in different industries, average DAU ranges significantly — from 0.7% (Rewards & loyalty apps) to 19.6% (News apps). You can send push notifications to alert users of the amount they’ve spent in a given period. Invite them to check the full statistics of their expenses on the app. After they’ve seen the stats, you can suggest a relevant product, like a credit or cashback option for their favorite categories.
According to the Global Web Index, global users aged 16+ access an average of 6.52 social media platforms each month. No, Meta hasn’t been losing users, in fact, its AI features are rapidly expanding adoption. The Family of Apps still reports nearly 4 billion monthly active users globally. Meta AI has grown faster than almost any technology product in history.
By comparison, the Philippines has the highest with 8.45 per internet user. However, when we look into platform penetration rates from people in eligible audiences, that figure is approximately 94.7% of the 6.12 billion global internet users. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. While DAU is not the top-priority metric for banking apps, it’s still important to keep users engaged so you can more easily promote relevant offers to them. The rewards can take the form of in-app messages to thank the users for being active in the app.
Downloads held above 300 million for the second straight year, and AI-powered features are now table stakes rather than a differentiator. This article covers verified statistics on market size, user growth, revenue, demographics, and AI adoption across the language learning app industry as of early 2026. Claude went from a rounding error in December to the third-largest AI chatbot app by daily active users in three months. The single-month March surge alone delivered 7.4 million downloads – nearly triple Claude’s February total, and more than 14x what it was pulling in September 2025. According to the company’s quarterly filing as of Q4 2025, Roblox has 34 million daily active users in Europe, which equates to 23.61% of Roblox’s total worldwide user base.
With a 32.29% share of the global video conferencing market, it’s a major player in the industry. For context, Microsoft Copilot leads at 154 minutes per day for power users, and Grok’s power users spend 120 minutes. Claude has effectively gone from a niche product with relatively shallow engagement to one of the highest-engagement AI apps on the market. In January 2026, Meta AI surpassed 1.2 billion monthly active users. As of mid-2026, the app is steadily gaining market share, especially among younger users who TagStride seek a ChatGPT-like experience but within the Meta ecosystem.
The numerator is the total number of unique users who engaged with your product on a specific day. This typically comes from user activity logs, session data, or event tracking systems. What constitutes “active” depends on your product—it could be logging in, making a purchase, posting content, or any other meaningful engagement action you define.
Asia-Pacific is the fastest-growing region and held 45.75% of online language learning market revenue in 2025. China became Duolingo’s second-largest market by daily active users during 2025, contributing 5 to 6% of its business. Indonesia recorded 3.5 million Duolingo downloads in the first half of 2024 alone. Claude is now the third-largest AI chatbot app by daily active users in the U.S., with the deepest engagement growth in the industry.
Daily Active Users (DAU) measures the number of unique users who engage with an app or website within 24 hours. It’s calculated by counting the individual users who perform specific actions, like logging in or completing a transaction, on a given day. DAU is crucial for understanding daily user engagement and is particularly useful for assessing the immediate impact of short-term changes, such as a marketing campaign or a feature release.
Because consistent user activity is one of the clearest signs of product-market fit. In the US, social media is more prevalent among women, particularly Facebook (78% vs 61%) and Pinterest (51% vs 19%). The rise of social media began back in 1996 with the release of the networking site Bolt (now closed). Back in 2016, there were only 2.46 billion users – that’s a 2.35x increase in a decade. Looking at the extremes, 58.5% of Nigerians use social media for work, while just 8.2% do so in Japan. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities.
